Engineering, building & growing your sports business

Media Rights.

Broadcast Media.

Sports Technology.

Sports Data & Betting.

About us

FullCourt Sports & Media, is a boutique advisory, business development, trading and project management operation founded in February 2021, with a firm focus on the commercialization of sports rights or rights and technology driven products, also placing minority investments and introducing or supporting investors with strong ambitions in the sports entertainment (media, betting and beyond) and technology industry.

FullCourt Sports & Media has been established and positioned as a hands-on, competent and reliable business partner with a holistic and prudent perspective on market trends and opportunities, engineering commercial value and driving meaningful growth.

“Innovating and generating highly profitable businesses, building sustainable equity value and catering for solid investor returns has driven me throughout my entire professional life.

A profound understanding of market dynamics combined with a resilient global network of sports governing bodies, sports marketing and trading agencies, content houses, broadcast/OTT operations, sports betting companies and service technology providers has always allowed me to deliver strategic and commercial success for the entities I represent and serve.”

Lukas Seiler, Founder & CEO

We are a service and execution company built on the basis 20+ years of experience in top executive roles within the global sports industry, serving operations such as the Suisse-based and NASDAQ-listed sports technology, betting and media services market leader Sportradar, the unique rights trading agency and digital media innovator the sportsman media group, as well as in previous roles at Sport1 (previously Constantin Sport Media and EM.TV) around the 2006 FIFA World Cup, the prestigious Turkish top tier soccer club Galatasaray SK and its marketing partner SPORTFIVE or SKY Germany.

What we do

General Advisory

Sports media, rights & betting related industry insights & analysis
Business potential assessment, market scoping & valuation
Value creation, asset development & monetization planning
Strategic product or service positioning & smart pricing
Direct-to-market & direct-to-consumer strategies
Business transformation

Business Development

Business planning, implementation & execution
Generating a sustainable competitive advantage, driven by innovation and empowered by applying trusted data sources or analytics, reliable industry benchmarks and proven business mechanics

Rights Trading & Monetization

Rights evaluation
Acquisition & sales
RFP/Tender creation, process management and execution

Project Management, Product Development & Implementation

Productization of sports rights (e.g. audiovisual media rights, data collection & exploitation rights) assets
Transition management for the introduction of new rights, automatization processes (e.g. for audiovisual production, data collection) or technology driven sports content (e.g. gamifications, digital collectibles)

Investments

Direct minority investments & business support
Investor/funding search & value contribution assessment
Due Diligence support & execution for investment firms, ranging from High-Net-Worth Individuals, to Venture Capital and Private Equity institutions.
Representation of investor and shareholder interest